BRANDING & DESIGN
Give your business a clearer identity.
From a new logo to a fuller brand identity, we create practical design for businesses that want to look more consistent and professional. We also design company profiles, marketing materials and other creative work you can use across your business.
BRANDING FOR REAL BUSINESSES
Your brand identity is more than your logo.
A logo is important, but it’s only one part of how a business presents itself. Your website, social media, documents, presentations and marketing materials all contribute to how people see the business.
We can help whether you’re starting from the beginning, updating an existing identity or simply need a few professional pieces designed properly.
WHAT WE CAN HELP WITH
Design that gives your business something useful to work with.
Some businesses need a logo. Some need to bring the whole visual identity together. Others simply need a professional company profile, marketing piece or digital design. We can work on one requirement at a time or bring several pieces together where that makes sense.
01 LOGO DESIGN
A logo that gives your business a solid starting point.
We design logos for businesses that need a professional starting point or want to move on from an old or inconsistent logo. The focus is on creating something that works across the places you’ll actually use it, from your website and social media to documents and marketing materials.
Suitable for:
- New businesses
- Businesses replacing an old logo
- Businesses with an inconsistent existing logo
- New brands or services
- Businesses preparing for a wider identity refresh
02 BRAND IDENTITY
Give the rest of your business a consistent visual system.
A brand identity builds on the logo by giving you a more consistent way to present the business. Depending on the project, this can include colour, typography, supporting visual elements, layouts and practical guidance for using everything together.
Suitable for:
- New businesses building a complete identity
- Businesses whose branding has become inconsistent
- Companies updating an existing look
- Businesses preparing to redesign their website
- Businesses that need a more professional overall presentation
03 COMPANY PROFILES
A professional way to explain what your business does.
A company profile can be useful when you need more than a website or social media page to explain the business. We design professional PDF company profiles that bring together your services, experience, company information and other important details in a format you can send to clients, suppliers or potential partners.
Suitable for:
- Established businesses
- Service companies
- B2B businesses
- Tender and proposal support
- Businesses that regularly send company information to potential clients
04 MARKETING MATERIALS
Give your business the materials it needs to market itself properly.
We design individual business and marketing materials around your existing or new branding. That can include business cards, flyers, presentations, promotional artwork, digital documents and other branded pieces you need for a specific purpose.
Examples:
- Business cards
- Flyers
- Presentations
- Promotional graphics
- Digital documents
- Marketing artwork
05 DIGITAL & SOCIAL DESIGN
Keep your digital content looking consistent with the rest of the business.
We also create branded digital graphics for businesses that need professional content for websites, social media, promotions and other online uses. This is useful when you already have the overall brand in place but need individual pieces of digital content designed properly.
Examples:
- Social media graphics
- Promotional graphics
- Website graphics
- Digital adverts
- Announcements
- Other digital artwork
BRANDING & DESIGN PRICING
Clear starting points for common design work.
These are the current starting prices for some of the more common branding and design requests. The final cost depends on the amount of work involved, but these give you a useful idea of where the different types of design work begin.
01 LOGO DESIGN
From R395
A straightforward logo project can often be kept relatively focused. A broader visual identity, multiple applications or additional branding requirements would be scoped separately.
02 COMPANY PROFILE
From R595
The final cost can depend on the amount of information, number of pages and level of layout work involved. The project can be scoped around the material your business actually needs to present.
03 BUSINESS CARD
From R345
Pricing starts with the design of a standard business card. Additional versions or extra design requirements can be included where needed.
04 FLYER
From R295
Pricing starts with a standard flyer design. More involved promotional artwork, multiple versions or additional layouts can be quoted around the brief.
05 SOCIAL / DIGITAL DESIGNs
From R175 each
Individual social and digital graphics are priced from this point, while larger batches, campaigns or ongoing content can be scoped according to the amount of work required.
06 CREATIVE SUPPORT / Retainers
From R749+
Ongoing creative support is based on the type and amount of design work required, rather than a fixed set of monthly pieces.
Need several things together?
That’s often where a broader branding project makes sense. For example, you might need a logo and company profile at the same time, or a new logo followed by business cards, social content and other marketing materials. We can combine the work around what you actually need rather than making you take a larger package just to get one or two extras.
BRAND IDENTITY
A brand identity gives the rest of the business something to work from.
A logo gives the business a visual starting point. A fuller brand identity goes further by defining how that visual identity is used across the business. The exact scope depends on the project, but these are some of the elements that can form part of it.
Logo:
The main logo and any agreed variations needed for different applications.
Colour:
A defined colour palette that can be used consistently across the business.
Typography:
Recommended fonts and practical guidance for using them consistently.
Supporting visual elements:
Additional graphic elements, layouts or visual treatments where they are useful to the identity.
Practical applications:
Examples of how the identity can be applied across websites, social content, documents, company profiles and other business materials.
Brand guidance:
Practical guidance on how the different elements should be used together.
“The aim isn’t to create a large brand document for the sake of it. A useful identity should give the business something practical to work from.”
ONGOING CREATIVE SUPPORT
Keep design moving without employing a designer full time.
Not every business needs a full-time designer. Sometimes you simply need someone you can send a brief to when something needs designing.
Ongoing creative support gives businesses a practical way to get regular design work done without having to handle every request themselves or employ a designer full time.
HOW IT WORKS
From the first idea to the final files.
We keep branding projects straightforward. We start by understanding what you need, work out the scope and then create the design around the business rather than trying to force it into a standard package.
Brief:
We find out what you’re trying to create, what you already have and what you need the finished design to do.
Direction:
We work out what needs to be designed, what the project involves and what needs to be supplied before getting into the detail.
Design:
We create the agreed work and develop the direction with you.
Refinement:
We make the agreed changes and prepare the final artwork.
Delivery:
You receive the final files in the formats you need, ready to use across your business.
Ongoing support:
When you need further design work later, we can continue helping as new requirements come up.
HELPFUL GUIDES
Thinking about your branding?
Branding can mean anything from getting a new logo to completely rethinking how a business presents itself. These guides can help you understand the difference between the options and work out what you actually need before you start.
How to Choose the Right Brand Colours?
Colour Psychology in South African Branding
Print vs Digital Design: What Business Owners Should Know
FAQs
Questions about branding and design.
Not necessarily a full identity. If you simply need a professional logo, we can focus on the logo. A broader identity becomes more useful when you need the business to have a consistent visual approach across things like your website, social media, documents and marketing.
Yes. We can work with an existing logo where it needs updating, improving or developing into something more practical for the business.
The exact file formats depend on the project, but final logo artwork can be supplied in the practical formats needed for normal digital and business use. The required formats can be agreed as part of the project.
Yes. We design professional PDF company profiles that organise your business information, services and other relevant details into a document you can send to clients, suppliers or potential business partners.
Yes. We create branded social and digital graphics for individual requirements and ongoing creative support. Broader social media services are covered on our Social Media & Content page.
The design work is handled by Vivid. Where physical printing is required, we can discuss the artwork specifications needed for the printer or supplier being used.
Yes. A new business can start with a logo or work on a broader visual identity depending on what is needed. We can also help with related business materials such as company profiles, social content and website design.
Yes. You don’t necessarily need to start again. We can work with an existing logo and identity where the aim is to improve, extend or bring the business materials into better consistency.
Yes. Ongoing creative support is available for businesses that regularly need social content, marketing materials, business documents, website graphics or other design work.
READY TO WORK ON YOUR BRAND?
Let's work out what your business needs.
Whether you need a new logo, a fuller brand identity, a company profile, marketing materials or ongoing design support, send us a few details and we’ll work out where to start.
