DIGITAL MARKETING
Reach more of the right people online.
Digital marketing can mean different things depending on the business. We can help with Google Business Profile, Google Ads, Meta advertising, email marketing, SEO, analytics, conversion tracking, CRM and automation, focusing on the areas that are actually useful rather than trying to do everything at once.
DIGITAL MARKETING FOR BUSINESSES
Marketing works better when you know what you are trying to achieve.
There are plenty of ways to market a business online, but not every business needs every channel. A local business may need its Google presence sorted out and a steady flow of enquiries. An e-commerce business may need paid advertising and better tracking. Another business may be more interested in improving its search visibility or keeping in touch with existing customers.
We look at what you already have, what you are trying to achieve and where there is a useful opportunity to improve.
REACH
Get your business in front of people who may need what you offer.
Reaching customers online can happen in different ways. Some people will search for your business or the service you offer. Others may discover you through advertising or hear from you through email. The right approach depends on how your customers find and choose businesses like yours.
01 GOOGLE BUSINESS PROFILE
Make sure your business information is right where people are searching.
We can help set up, review or improve your Google Business Profile so the important information about your business is presented properly. That can include your business details, services, contact information, photos and other relevant profile information.
Suitable for:
- Local businesses
- Service businesses
- Businesses with a physical location
- Businesses serving a defined local area
02 GOOGLE ADS
Reach people actively searching for what you offer.
Google Ads can put your business in front of people searching for relevant products or services. We can help with campaign setup, targeting, ad structure and ongoing management where required.
Suitable for:
- Lead generation
- Service businesses
- Local searches
- Product searches
- Specific offers
03 META ADS
Put your business in front of relevant audiences on Facebook and Instagram.
Meta advertising can be useful when you want to promote a product, service, offer or campaign to selected audiences. We can help with campaign setup, audience selection, creative requirements and ongoing management where required.
Suitable for:
- Product businesses · Promotions · Lead generation · Brand awareness · Campaigns
04 EMAIL MARKETING
Stay in touch with people who already know your business.
Email can be useful for keeping customers and contacts informed about new products, services, offers, news and other updates. We can help with the practical setup and creation of email marketing activity around your requirements.
Suitable for:
- Existing customer lists · Promotions · Business updates · Newsletters · Customer communication
- Promotional graphics
- Digital documents
- Marketing artwork
MEASURE
See what people are doing after they find you.
Getting visitors to a website is only part of the picture. You also need to understand what people do once they arrive and which actions matter to the business. Analytics and conversion tracking give you a clearer picture of what is happening across your website and marketing activity.
ANALYTICS
Understand how people are using your website.
We can help with analytics setup and the basic measurement needed to understand website activity, useful pages, traffic sources and important actions.
Useful for:
- Website traffic
- User behaviour
- Marketing measurement
- Website improvement
CONVERSION TRACKING
Measure the actions that matter to your business.
Depending on the business, that might be an enquiry form submission, purchase, booking or another important action. We can help identify the actions worth measuring and set up the relevant tracking where required.
Useful for:
- Lead generation
- E-commerce
- Advertising
- Enquiry forms
- Campaign measurement
GROW
Improve the parts of your digital presence that keep working after the campaign ends.
Some improvements happen through advertising. Others come from making the website easier for search engines to understand, keeping leads organised or reducing repetitive work. These are the areas that can help your digital setup become more useful over time.
01 SEO
Help your website make more sense to search engines and the people using them.
SEO involves improving the parts of your website that affect how search engines understand and present your content. We can help with practical on-page SEO, website structure, content improvements and other areas that are relevant to the business.
Useful for:
- Business websites · Local search · Service businesses · E-commerce · Content-led websites
02 CRM
Keep leads and customer information organised.
A CRM can help keep enquiries, contacts and customer information in one place rather than leaving everything spread across email, spreadsheets and different systems. We can help identify where a CRM could be useful and set up practical processes around it.
Useful for:
- Lead management · Customer records · Follow-up
- Sales processes · Growing businesses
03 Automation
Reduce repetitive digital admin.
Some business processes involve the same actions again and again. Automation can connect forms, notifications, emails, CRM updates and other steps so less of the routine work needs to be handled manually.
Useful for:
- Lead follow-up
- Enquiry handling
- Notifications
- CRM updates
- Repetitive processes
GETTING STARTED
What we'll need from you before we start marketing.
You don’t need to have everything figured out before getting in touch. But there are a few things that help us understand where the work should begin and what needs to be changed or set up.
Your Goal:
Tell us what you are trying to achieve. That might be more enquiries, online sales, local visibility, more traffic or simply a better way of keeping track of potential customers.
Your Content Setup:
We’ll need to know what you already have, such as your website, Google Business Profile, advertising accounts, email marketing setup, analytics or CRM.
Access:
Where account work or tracking is involved, we’ll need the appropriate access or permissions to the relevant platforms.
Existing Content & Branding:
Your current website content, branding, images, offers and other relevant material can all help us understand what is already available.
Feedback & Approval:
Marketing work often involves reviewing ads, content, campaigns or changes before they go live. We’ll need your input where approval is required.
Start with what you already have. We can work out what is missing and what needs attention from there.
DIGITAL MARKETING PRICING
Digital marketing is priced around the work involved.
Digital marketing is difficult to price sensibly as one fixed package because a campaign setup, an SEO project and an analytics setup can involve very different amounts of work.
We quote around the channels involved, what is already in place, how much setup is required, how often the work needs attention and whether ongoing management or optimisation is needed.
01 ONE-OFF SETUP
Quoted around the brief
Useful when the main requirement is getting a digital marketing channel, profile, campaign or measurement setup properly configured.
Can include:
- Google Business Profile · Analytics · Conversion tracking · Campaign setup · Account structure
02 CAMPAIGN MANAGEMENT
Quoted around requirements
For businesses that need ongoing attention on paid campaigns rather than a once-off setup.
Can include:
- Google Ads · Meta Ads · Campaign changes · Monitoring · Ongoing optimisation
03 SEO & ORGANIC VISIBILITY
Quoted around requirements
SEO work can range from addressing specific website issues to ongoing work across content, structure and search visibility.
Can include:
- Technical and on-page improvements · Content work · Local SEO · Ongoing SEO
04 ONGOING DIGITAL SUPPORT
Quoted around requirements
For businesses that need help across more than one area of their digital marketing setup and want a consistent point of contact.
Can include:
- Marketing support · Analytics · Tracking · SEO · Email · CRM · Automation
Digital marketing projects are quoted after the requirements are understood. This keeps the scope tied to the work that actually needs to be done.
ONGOING DIGITAL MARKETING SUPPORT
Need someone to keep the digital side moving?
Digital marketing can become difficult to manage when there are several accounts, campaigns, reports and systems to keep track of. Ongoing support gives you a consistent point of contact for the digital work that needs regular attention.
The exact arrangement depends on the business. It may involve one area such as advertising or SEO, or a combination of marketing, tracking and digital support.
Possible ongoing work
HOW IT WORKS
From understanding the problem to improving what happens next.
We keep digital marketing practical. We start by understanding what you already have, what you are trying to achieve and where the current setup needs attention.
Possible ongoing work
FAQs
Questions about digital marketing.
No. Different businesses have different requirements. We can focus on the areas that are relevant rather than assuming you need every available channel.
Yes. Digital marketing can be built around an existing website. We can also identify website issues that may need attention before or alongside marketing work.
Yes. We can help with Google Ads setup and ongoing campaign management depending on what the business needs.
Yes. We can help with Meta advertising across Facebook and Instagram, including setup and ongoing campaign management where required.
Yes. We can help set up, review and improve the information presented on your Google Business Profile.
Yes. SEO work can include practical on-page improvements, website structure, content and other relevant search optimisation work depending on the site and requirements.
Yes. We can help set up analytics and identify the important actions that should be measured, such as enquiries, purchases or other relevant conversions.
Yes. We can help identify repetitive digital processes that could be improved and work on CRM or automation requirements where there is a practical use for them.
No. Some work is once-off setup or project-based. Other businesses benefit from ongoing management or improvement. The arrangement depends on what you need.
READY TO LOOK AT YOUR DIGITAL MARKETING?
Let's work out where to start.
Whether you need to get your Google presence sorted out, start advertising, improve your search visibility, understand your website data or make some of your digital processes easier to manage, send us a few details and we’ll work out what needs attention.
